Wall of wins
We do not quote the numbers. Our clients do.
Client reviews across our services — unedited, in their own words.
- client reviews
- 250 client reviews
- service areas
- 5 service areas
- average rating
- 5.0 average rating
- Meta Ads Management
Before working with Metafy we set aside a regular budget for Meta ads every month, but honestly we had little idea what was working and what wasn't. In the first month they rebuilt our ad account from scratch, separated the product groups and started testing with new creatives. Within roughly 2 months our cost per purchase came down from around 610 TL to the 350-380 TL band. Over the same period our monthly ad-driven revenue went from 430 thousand TL to over 710 thousand TL. Keeping performance stable while scaling the budget was the most important point for us.
Burak Y.Furniture - Meta Ads Management
We used to get a lot of WhatsApp messages from ads, but most of them were people who asked the price and disappeared. The Metafy team first changed the targeting and the ad messaging, then tested separately which of our services brought higher-quality appointments. When we started, our ad cost per appointment was around 420 TL; our average over the last two months is between 190-220 TL. Most importantly, it isn't just the number of enquiries that went up — the number of customers who actually show up increased. Last month we gained 83 new customers through ads.
Selin A.Beauty Centre - Meta Ads Management
We had been running our own ads for about a year and considered anything above 2 ROAS a success. After we started working with Metafy the first few weeks were pure testing, and after that the results changed very clearly. We closed the first month at 3.1 ROAS, the second at 3.8 and the third at 4.4 ROAS. Our ad budget also grew by roughly 70% over that period. So the real achievement for us wasn't good results on a small budget — it was protecting profitability while scaling it up.
Mert Can Ö.E-commerce - Meta Ads Management
It turned out the biggest problem with our ads was that we kept rotating the same few products and the same visuals. They identified this clearly in the first call and built out different product groups, different ad angles and retargeting campaigns. Within about 6 weeks our cost per purchase dropped from 470 TL to around 275 TL. We used to take 9-12 orders a day; now we are in the 22-27 order band. Honestly we did not expect the ad account to recover this quickly.
Ece K.Jewellery & Accessories - Meta Ads Management
We have used Meta ads for our course sales for years, but lead costs had risen sharply recently. Instead of pushing ads straight to the sale, the Metafy team built a different funnel structure and split the campaigns accordingly. Our cost per application fell from 186 TL to 92 TL on the last 60-day average. We used to get around 170-200 applications a month; last month we received 438. The fact that the people reaching our sales team were higher quality mattered just as much.
Onur D.Online Education - Meta Ads Management
The biggest difference for us was that the ads were genuinely monitored all the time. Previously, if a campaign was doing well we would leave it untouched for weeks, and when performance dropped we couldn't work out why. On Metafy's side, creatives, audiences and offers were tested regularly. Within two months our average ROAS rose from 2.2 to 4.1. Over the same period our monthly order count grew by about 64%, and for the first time we could raise the ad budget without feeling nervous.
Buse Ş.Cosmetics - Meta Ads Management
We thought finding quality customers through ads was difficult in the automotive sector. When we started we were paying roughly 760 TL per form, and we couldn't even reach a significant share of those people. After the campaign and form structure were changed, our lead cost came down to the 330-390 TL band. Last month we received 118 enquiries from Meta ads and closed 21 sales from them. The increase in purchase intent among incoming customers was very clear on our side.
Kaan A.Automotive - Meta Ads Management
Getting a lot of messages from ads was never a success metric for us, because our average project value is high. We needed to reach fewer but genuinely serious people. The Metafy team changed the ad language and the form questions accordingly. Over the last two months we received 64 project enquiries; 17 turned into site visits and 8 into signed contracts. In the previous period we could only close 1-2 projects a month on the same budget.
Duygu Ç.Interior Design - Meta Ads Management
Before Metafy our monthly ad budget was around 110 thousand TL and we averaged 2.5-2.7 ROAS. In the first month unnecessary campaigns were switched off and products were separated by performance. By the third month our budget had risen to 165 thousand TL yet our ROAS held at 3.9. Our monthly ad-driven revenue went from roughly 290 thousand TL to 640 thousand TL. We are especially pleased with the results on scaling.
Emre K.Sportswear - Meta Ads Management
Our ad account wasn't bad, but performance was very volatile. One week we'd get 4 ROAS and the next it could fall to 1.8. Metafy simplified the campaign structure and put a proper creative refresh process in place. Over the last 60 days our average ROAS has been running at a much more stable 3.7. Our cost per purchase also came down from 490 TL to around 310 TL. Budget planning is far easier now.
Ceren A.Health & Wellness Products - Meta Ads Management
In real estate the quality of the form matters far more than the number of forms. We used to get 150-200 forms a month, but the sales team found most of them unproductive. After the new ad copy, video content and form questions, our enquiry count dropped slightly but the share of qualified customers rose sharply. In the last campaign, 34 of 126 forms were marked as warm leads by our sales team and we closed 6 sales. That quality difference was worth more to us than the raw number.
Tolga K.Real Estate - Meta Ads Management
Because competition in womenswear is so high, we assumed our ad costs were simply normal. Metafy first made significant changes on the creative side and built product-level campaigns. Within about 5 weeks our average CPA fell from 360 TL to 235 TL. In the same month we took 1,140 orders in total, more than 690 of which came through Meta ads. It was one of the best performances we had all season.
İrem Y.Womenswear - Meta Ads Management
We had worked with a few different agencies for our clinic before, but we usually saw lovely numbers in the reports and never the same result in actual appointments. With Metafy we focused directly on appointments that genuinely took place. In the first month we got 137 enquiries, 81 appointments and 39 new patients. Our cost per enquiry also fell from around 365 TL to about 210 TL. Seeing the results reach the clinic's till was the most important part for us.
Caner E.Dental Clinic - Meta Ads Management
Our ad account had been in use for years and contained dozens of different campaigns, so tracking what actually worked was very hard. The account was simplified first and a separate strategy was built for our best-selling products. Over the last 90 days our Meta ad revenue rose 71% compared with the previous 90 days. The increase in ad spend over the same period was about 34%. So we saw a real difference not only in revenue but in the efficiency of the advertising.
Melis K.Home Decor - Meta Ads Management
Our margins in electronics aren't especially high, so keeping ad costs under control is critical for us. In our first month we averaged 1.9 ROAS. After the product groups were separated and low-performing products were pulled out of the ads, our third-month average reached 3.5 ROAS. Our ad cost per sale also fell by roughly 32%. We are now growing the budget slowly while holding the same profitability.
Berkay Ö.Electronics - Meta Ads Management
We were advertising heavily for our laser and skincare services in particular, but the campaigns were overlapping with each other. Metafy set up a separate audience, a separate offer and separate tracking for each service. We went from an average of 80-90 appointment requests a month to over 170 in the last two months. Our cost per appointment also came down from around 580 TL to an average of 295 TL. It had a direct effect on our branch's occupancy rate.
Nazlı G.Aesthetics Centre - Meta Ads Management
At first we thought our ad account was actually fine, but they noticed that far too much of the budget was going to retargeting. More weight was put on new customer acquisition and the creatives were completely refreshed. Within two months our cost per new customer fell by 29%. Our monthly ad revenue also went from roughly 260 thousand TL to 445 thousand TL. The best part is that this growth wasn't achieved by simply showing ads to existing customers again.
Furkan Y.Pet Products - Meta Ads Management
Because we kept using the same messages in our ads, costs had started climbing after a while. Metafy prepared separate ad angles for different customer profiles and tested which message worked best with which audience. CPA came down from roughly 430 TL to 265 TL. Last month our ad-driven order count rose 48% versus the previous month. We were pleased that the whole process ran on data.
Aslı T.Supplements - Meta Ads Management
Since we sell B2B software we didn't have high expectations from Meta Ads. In the campaigns we had tried before, a lot of students and individual users were leaving forms. After the targeting and application process were changed, we received 94 demo requests in the last 45 days. 31 of them matched our ideal customer profile and 7 companies converted into paying customers. Alongside the ad cost, there was a serious improvement in customer quality.
Serhat E.Software - Meta Ads Management
The biggest change made to our account was building a simpler system instead of running so many campaigns. We only realised afterwards that we had been showing ads to the same audience through several different campaigns at once. With the new setup our orders rose by roughly 49% even though we spent close to the same budget. Last month we hit 3.8 ROAS and our highest monthly ad revenue to date. The process being more controlled is reassuring in itself.
Gizem B.Childrenswear - Meta Ads Management
Because the purchase journey in furniture is long, looking only at website purchase data was never enough for us. Metafy built a system that also accounts for WhatsApp, forms and showroom visits. Over the last two months we received 312 enquiries through ads and completed 47 sales. Our total ad-driven sales rose by roughly 63% versus the previous two-month period. We started getting much better results on high-basket products in particular.
Uğur T.Furniture - Meta Ads Management
Our costs on webinar registration ads had been rising for a while. We couldn't grow the ad budget because we had reached the 140-160 TL per person band. With new creatives and audience tests our cost per registration fell first to 110 TL and then to a 76 TL average. In the last launch we collected 2,480 webinar registrations and made roughly 60% more sales than the previous launch. It was a very successful period for us.
Esra D.Online Education - Meta Ads Management
Performance falling apart the moment we raised the budget was a problem we had lived with for a long time. Above a daily budget of 3,000 TL our ROAS dropped sharply. After roughly two months of optimisation with Metafy we pushed the daily budget to 5,500-6,000 TL and we are still running in the 3.4-3.7 ROAS band. Our order volume has almost doubled. The support we got on scaling was the biggest plus for us.
Batuhan P.Menswear - Meta Ads Management
Our aim was never just to collect forms — it was to find people who would actually come to the studio and take out a membership. In the first month the ad copy and the offer structure were changed a few times. Over the last 30 days we received 214 enquiries, 76 people came to a trial class and we signed 41 new memberships. In the previous period we averaged 18-22 new memberships a month. We are very pleased with how the advertising translated into real business results.
Elif B.Pilates Studio - Meta Ads Management
In our ad account the higher-priced products simply never sold, and most of the budget went to the cheaper ones. After the product groups were separated and the retargeting system was changed, we started getting sales on high-basket products too. Our average order value rose from 1,240 TL to 1,610 TL. Over the same period ROAS climbed from 2.6 to 4.0. It mattered a great deal to us that not only the order count but the basket size grew.
Alihan G.Watches & Accessories - Meta Ads Management
Going into the wedding season, we would have lost a serious number of customers if the ads hadn't delivered. That's why we started with Metafy about a month before the season. In the first 6 weeks we received 248 quote requests; 62 of them turned into face-to-face meetings and 21 into signed contracts. In the same period last year we could only close 9 events from advertising. Both our cost per enquiry fell and the amount of work we won more than doubled.
Yasemin K.Event Planning - Meta Ads Management
We used to manage the ads in-house and mostly just boosted posts. After moving to a professional campaign structure we saw the difference very clearly. Within the first two months our cost of acquiring a new customer fell by roughly 31%. Our online store revenue rose 79% versus the previous two-month period. Setting up repeat-purchase campaigns in particular raised our overall advertising efficiency significantly.
Kerem K.Coffee & Food - Meta Ads Management
We received a lot of questions from message ads, but very few of them turned into appointments. After the ad messaging was made clearer and the right services were brought forward, our message volume dropped a little but our appointment rate rose sharply. We used to get one appointment for every 11 messages; now roughly one in every 4-5 messages becomes an appointment. Last month we gained 96 new customers. It's a far healthier advertising system for us.
Sude Ö.Skincare Clinic - Meta Ads Management
When we started working with Metafy our ad account was fairly new and we didn't have much data. In the first month an intensive testing process was run across different products and creatives. We closed the first month at 2.8 ROAS, the second at 3.6 and the third at 4.5 ROAS. Even though our monthly ad budget roughly doubled within three months, performance kept improving. We saw the effect of systematic testing very clearly here.
Ömer Faruk A.E-commerce - Meta Ads Management
Creative made an enormous difference for us. On our old ads CTR averaged around 1% and people just scrolled past the product. After the new videos and visuals went live, CTR rose to around 2.5%. Our cost per purchase fell by roughly 36% and over the same period our daily order count went from 14 to around 25. An agency thinking about ad management and creative together genuinely makes a difference.
Damla Y.Handbags - Meta Ads Management
Advertising in a service business, we were losing a lot of time because not everyone who came through was a real prospect. Metafy made the pre-application process a little more selective. Although our enquiry count didn't rise dramatically, the meetings that converted into sales nearly doubled. Last month we gained 19 new clients from 82 meeting requests. Our previous average was around 8-10 clients a month.
Enes K.Consulting - Meta Ads Management
After three months of work we saw a steady growth curve in our advertising for the first time. Instead of panicking and cutting budget when a campaign worsened, alternative creatives and campaigns were always kept ready. Last quarter our ad-driven revenue rose 68% versus the previous quarter. Our average ROAS also climbed from 2.9 to 3.8. It's a real relief that advertising has become a more predictable sales channel for our business.
Nisa Ç.Home Textiles - Meta Ads Management
Since we have two branches we wanted to see each location's performance separately. Campaigns were split by branch and different offers were tested for each area. Our cost per membership enquiry fell from an average of 305 TL to 155 TL. Last month the two branches received 287 enquiries in total and we signed 69 new memberships. The recovery of our weaker branch in particular was very valuable to us.
Alper T.Fitness - Meta Ads Management
As a small brand we didn't have large budgets at the start. Even so, Metafy moved forward with controlled tests rather than splitting a small budget across too many campaigns. In the first month we were at 6-8 orders a day; by the third month we were averaging 18-22 orders a day. Our ad budget grew by roughly 55% while our revenue rose by more than 130%. I was also very pleased with their approach to small brands.
Beste E.Jewellery Design - Meta Ads Management
We had worked with our previous agency for about six months and stayed around 2 ROAS on average. Rather than immediately raising budget in the first weeks, Metafy analysed the account and the products. We reached 3.6 ROAS in the second month and 4.2 in the third. Last month we generated roughly 780 thousand TL in sales from advertising. And because we reached that figure with far more controlled ad spend than before, the difference on profitability was substantial.
Murat A.Kitchenware - Meta Ads Management
We advertise several different treatments at our clinic and previously had no idea which one actually made money. Every service began to be tracked separately. When we saw that our cost per enquiry was 210 TL for one service while approaching 600 TL for another, the budget split was changed completely. After that our total cost per appointment fell by roughly 34%. In the last 30 days we generated 142 completed appointments from advertising.
Leyla T.Clinic - Meta Ads Management
Because our audience is young, the creative has to stay constantly fresh. When we ran ads with older content, performance dropped within 7-10 days. Metafy set up a regular creative testing system and continually multiplied variations of the ads that were working. Last month we took over 1,300 orders and our average ROAS was 3.6. Performance staying stable even as we raised the budget is the best outcome for us.
Yiğit D.Streetwear - Meta Ads Management
We were getting around 60-70 student applications a month, but that wasn't enough to grow. Campaigns were split by country and by study programme. Over the last two months we have averaged 185 applications. Our cost per lead also fell by roughly 23%. Our advisors' calendars are fuller than they have ever been, and we can genuinely feel the advertising contributing to our operation.
Zeynep I.Education Consulting - Meta Ads Management
Because our average basket is high, customers don't buy the first time they see us. Taking that into account, Metafy built a separate structure on the retargeting side. We began catching users again with different campaigns at 7, 14 and 30 days after the first visit. At the end of two months our ad-driven revenue had risen by roughly 72% and overall ROAS reached 4.0. We started getting far more sales on high-priced products in particular.
Oğuzhan B.Lighting - Meta Ads Management
For us it isn't only the first sale that matters but whether the customer comes back. Campaigns were separated into new customers and existing customers. Our cost per new customer fell by roughly 28%, while the repeat-purchase campaigns started returning above 6 ROAS. Over the last two months our total ad revenue grew 57%. Managing the advertising with the customer lifecycle in mind was an important difference for us.
Merve S.Mother & Baby Products - Meta Ads Management
Since we're a B2B service business we weren't sure Meta would work in our sector. In the first month a large number of tests were run across different industries and decision-maker profiles. Within 60 days we received 83 demo requests; 29 of them met our sales team's criteria and we signed 8 new contracts. Given our average revenue per client, the ad investment paid back many times over. We are now in the process of scaling the budget.
Arda G.Software Services - Meta Ads Management
Because we used to raise budget suddenly during peak seasons, our ad costs would spike. This season the budget increase was handled more carefully and steered faster towards the better-performing products. During the peak period our daily orders went from the 24-30 band to over 50. On our best day we saw 73 orders. Our total monthly sales also rose by roughly 82% versus the same period last year.
Şeyma A.Eveningwear - Meta Ads Management
When we started with Metafy our average ROAS was around 2.3-2.5. Reducing the number of campaigns and increasing creative testing had an effect very quickly. By the end of the first two months we were at 3.7 and by the third month 4.1 ROAS. Our budget grew by roughly 90% during that period. Efficiency rising while volume grew was a very successful outcome from our point of view.
Eren Ö.Outdoor Gear - Meta Ads Management
We wanted to reach customers around our salon, but our old ads were being shown across far too wide an area. Location targeting and service-level campaigns were reorganised. In the first month we received 173 appointment requests, 104 people actually came to the salon and 58 of them were first-time customers. Our cost per new customer fell by roughly 42% versus the previous period. We are especially pleased with the local ad management.
Pelin Y.Beauty Salon - Meta Ads Management
Our catalogue ads had been running for a long time, but almost the entire budget was going to a few popular products. Products were separated by margin and sales performance. Over the last two months our online revenue rose 61% and ad-driven order count climbed roughly 54%. More importantly, we stopped wasting budget on low-margin products. That's why we feel the improvement on profitability even more than on revenue.
Samet K.Automotive Accessories - Meta Ads Management
Our ads were getting plenty of impressions but people weren't clicking. In the first weeks the creative and ad copy were changed completely. Our average CTR rose from the 0.8-1% level to 2.3%. Cost per purchase also came down from roughly 410 TL to around 250 TL. Last month about 62% of our orders came from Meta ads. Creative and ad management moving forward together made a serious difference for us.
Dilara A.Jewellery - Meta Ads Management
We needed to collect a serious number of enquiries for our new housing project in a very short time. In a 30-day campaign we received 186 forms in total. Our sales team classified 43 of them as high-potential and 71 as worth following up. Within the first month we closed 5 sales from people who came through the ads. Since quality matters more than raw numbers in real estate, we were very pleased with the result.
Hakan D.Construction - Meta Ads Management
Our product was already selling at a certain level, but profitability dropped immediately whenever we raised the budget. Metafy first built a new creative pool and then increased the budget in stages. Even though our daily budget rose roughly 2.5x, our ROAS over the last 30 days held at 3.9. Our monthly order count also went from around 540 to over 1,180. We were finally able to do the scaling we had wanted to do for a long time.
İlayda Ç.Cosmetics - Meta Ads Management
The metrics that mattered to us were demo requests and whether they converted into sales. When we started, our ad cost per demo was roughly 1,100 TL. Within two months that came down to 610 TL. Over the same period our monthly demo count went from 38 to 91. Last month we won 11 new corporate customers from Meta. Honestly we did not expect results this clear on the B2B side.
Mehmet K.Education Technology - Meta Ads Management
We have been working together for three months and each month built on the last. The first month was mostly testing so results were average; in the second month the winning products and creatives became clear; in the third we raised the budget significantly. Last quarter our ad-driven revenue grew 94% versus the previous quarter. ROAS also went from 2.7 to 3.8. We were particularly pleased that the process was run carefully rather than rushed.
Gökçe E.Home Decor - Google Ads Management
We were already spending money on Google ads, but we had no idea how much of our phone traffic genuinely came from them. Metafy first fixed conversion tracking and cleaned up irrelevant search terms. In the first month we received 173 phone calls in total and 46 of them became new customers. Our cost per customer fell from roughly 410 TL to 235 TL. The reduction in wasted budget in particular made a real difference for us.
Volkan A.HVAC - Google Ads Management
Google matters a great deal for a dental clinic because someone searching is already looking for treatment. Even so, our old campaigns were costing us over 500 TL per patient enquiry. After campaigns were split by treatment type, that figure dropped to the 270-300 TL band. Last month we received 119 enquiries and 52 new patients from Google. We're very pleased that the advertising shows up in the actual patient count.
Burcu E.Dental Clinic - Google Ads Management
We had been using Shopping and Performance Max campaigns for a long time, but our average ROAS bounced between 2.5 and 2.8. The product feed was cleaned up, low-margin products were separated out and campaigns were restructured by category. Our average ROAS over the last two months has been 4.9. Our monthly Google-driven revenue went from around 370 thousand TL to over 720 thousand TL. Google has now become one of our most profitable sales channels.
Cenk Y.Furniture - Google Ads Management
We only realised after starting with Metafy that a serious share of our ad budget was going to search terms with no direct connection to our services. After negative keywords and service-level campaigns were built, our form count rose while our cost fell. In the last 60 days we received 96 qualified enquiries and opened 17 new cases. Our cost per enquiry fell by roughly 38%. The calibre of the people coming through is far better than before.
İpek D.Legal Services - Google Ads Management
On the Performance Max side we had honestly handed the account over entirely to Google's automation. Metafy separated products by performance and margin and reorganised the conversion data as well. Within three months our Google Ads conversion value rose 84%. At the same time ROAS climbed from 3.1 to 4.7. Getting more sales while the advertising also became more profitable was a better outcome than we expected.
Sinan K.E-commerce - Google Ads Management
We used to receive around 40-50 forms a month through Google. After the services were split into separate campaigns and location and time-of-day optimisations were made, we received 128 enquiries last month. Our cost per enquiry fell from roughly 430 TL to around 250 TL. 61 of those enquiries turned into completed appointments. We can feel the results not just in the ad dashboard but in the clinic's daily workload.
Seda Ö.Aesthetics Clinic - Google Ads Management
In our sector, badly managed advertising brings a flood of irrelevant phone calls. In the first week the search terms were cleaned up thoroughly and areas we don't serve were removed entirely. Our cost per phone call fell from 185 TL to 96 TL. Last month we took 214 calls from Google ads and created roughly 90 service jobs. We are winning far more work than before on the same budget.
Umut K.Appliance Repair - Google Ads Management
They noticed that our higher-priced products in particular were barely being shown on Google Shopping. After the feed work and a category-based ad structure, we started getting regular sales from those products too. Our ROAS average over the last 60 days is 4.6. The average basket size of orders coming through Google also rose by roughly 21%. It mattered to us that not just the number of sales but their quality improved.
Yağmur A.Jewellery - Google Ads Management
Because we sell enterprise software, the cost of a demo request was quite high. When we started we were paying roughly 1,350 TL per demo. After the keywords and landing page routing were reorganised, that came down to around 780 TL. Last month we received 67 demo requests and 22 of them matched our sales team's ideal customer criteria. We closed the month with 6 new contracts.
Berk Ç.Software - Google Ads Management
In education a lot of people leave a form just to get information and never enrol. So simply getting cheap leads was never enough for us. Metafy split the campaigns by programme and pushed more budget towards the searches that actually converted. Our ad cost per enrolment fell by roughly 35%. Over the last two months we took 142 new student enrolments from Google ads in total. We're especially pleased with the improvement in quality.
Eylül K.Education - Google Ads Management
We advertise on very competitive keywords in Google for our new housing project. In the first month a significant part of the budget was wasted, largely because of broad match. After the campaigns were reorganised our cost per form fell 31%. Over a 45-day period we collected 304 project enquiries in total. The sales team marked 64 of them as high-potential and we closed 7 sales in the first stage.
Alper A.Construction - Google Ads Management
Our ad costs in the UK and German markets had risen sharply for a while. Metafy built separate campaigns by country, treatment and search intent. Our cost per form fell from 71 euros to 43 euros in the UK and from 64 euros to 38 euros in Germany. Last month we received 186 international patient enquiries in total. The optimisation towards high-intent keywords in particular worked very well.
Elvan P.Health Tourism - Google Ads Management
As a niche B2B business we don't expect hundreds of forms a month — what matters is quotes from the right companies. By continually reviewing search terms, Metafy filtered out individual users and irrelevant keywords to a large extent. Over the last 90 days we received 61 genuine quote requests and 9 of them converted into sales. In the previous three-month period we had won only 3 new customers. The result is very successful from our point of view.
Koray Y.Industrial Machinery - Google Ads Management
On Google our brand searches were working well, but profitability was very low on the generic searches that bring new customers. Campaigns were split completely into brand and non-brand. In the new-customer campaigns ROAS rose from 2.1 to 3.5. Our total Google revenue also grew 62% within three months. We can now make profitable sales not just from people who already know us but from people meeting our brand for the first time.
Nilay K.Womenswear - Google Ads Management
Our quote form volume wasn't bad, but a significant share of users were applying for products we don't offer. After the keywords and ad copy were made clearer, lead quality rose sharply. Our cost per enquiry fell from 390 TL to around 220 TL. Last month we received 164 quote requests and sold 29 new policies. The time our sales team wasted on unproductive calls also dropped substantially.
Barış G.Insurance - Google Ads Management
We wanted to win clients from Google on the interior design side, but because we advertised on very generic keywords the budget disappeared quickly. Results changed once we moved to more specific service and location keywords. Over the last two months we received 82 project enquiries, held 24 consultations and signed contracts on 9 projects. Our cost per enquiry also fell by roughly 27%.
Serra B.Interior Decoration - Google Ads Management
Although Google Shopping is an important channel for us, we had been stuck around 3 ROAS for a long time. Once products were grouped separately by price, margin and sales history, the budget started being used far more efficiently. Our ROAS over the last 30 days came in at 5.2. In the same month we took over 1,400 orders through Google Ads. More budget going to high-margin products fed straight through to our profitability.
Taha A.Electronics - Google Ads Management
Using careful language in Google ads and genuinely reaching the right people mattered a lot to us. Campaigns were split by service and users were routed to different pages according to their search intent. Our cost per appointment request fell by roughly 39%. Last month we received 91 enquiries from Google and began working with 48 new clients. We were pleased both with the results and with how the process was communicated.
Eda K.Counselling - Google Ads Management
There are a lot of competitors in the area around our branch and click costs kept rising. After location, device and time-of-day optimisations, unnecessary spend dropped substantially. Our cost per phone call went from 175 TL to 88 TL. Last month we took 237 calls and 103 inspection bookings through Google. Managing the weekend campaigns separately contributed a great deal.
Kıvanç Ş.Vehicle Inspection - Google Ads Management
We had been getting sales from Shopping ads for a long time, but low-margin products were consuming most of the ad budget. Once products were separated by margin, ROAS recovered quickly. Our average over the last two months has been 4.5 ROAS. Our monthly Google-driven revenue went from roughly 320 thousand TL to 570 thousand TL. At the same time the net profitability of the advertising rose noticeably.
Cansu K.Cosmetics - Google Ads Management
Because most searches in the moving business are price-driven, we were taking a lot of calls with low conversion. The ad copy was made more selective and the transport types we don't serve were added as negative keywords. Our call volume didn't rise much, but our conversion rate went from 11% to 22%. Last month we won 41 new jobs through Google. Increasing the number of right customers mattered far more to us.
Mert T.Moving & Logistics - Google Ads Management
In study-abroad consulting we were using the same campaign for different countries and programmes. Metafy structured the UK, Canada, USA and Europe programmes separately. Over the last two months we received 367 enquiries in total. CPL fell 26% versus the previous period while the share of students attending an enrolment meeting also rose. Deciding how much budget goes to each country based on data was particularly useful.
Simge D.Education Consulting - Google Ads Management
Our Google ads were bringing sales, but when we added up what we paid for advertising against our product margins at the end of the month, very little profit was left. Low-margin products were removed from the ad strategy and budget was shifted to more efficient ones. Average ROAS rose from 2.7 to 4.3. Over the last two months we saw our net profit from Google roughly double. That side mattered far more to us than revenue alone.
Gökhan T.E-commerce - Google Ads Management
In furniture it's very common for a customer to search on Google and then come into the showroom. So it was important for us to have a system that doesn't only look at online purchases. Last quarter our Google-driven forms, calls and store visits rose 73% in total. Our ad-driven revenue also grew by roughly 66%. We have become considerably more visible on local searches in particular.
Derin E.Furniture - Google Ads Management
We wanted to lean into direct booking ads to reduce the commission we pay booking platforms. Brand searches and destination-level campaigns were reorganised. Over the last three months our direct bookings through our own website rose 43%. Our ad cost per booking also fell by roughly 29%. So we took more bookings and paid less commission to third-party platforms at the same time.
Harun Y.Hospitality - Google Ads Management
Google ads had long been a second priority for us because they looked more expensive than Meta. But once the setup was done properly we saw that people who search have much higher purchase intent. Last month we received 97 appointment requests and 53 new customers who actually came in. Our cost per appointment went from 310 TL to around 178 TL. We have now roughly doubled our Google budget compared with when we started.
Merve T.Skincare - Google Ads Management
Because our products are high-priced, a sale can take weeks to close. So the quality of a quote request was the most important criterion for us. Metafy shut off very generic keywords and focused on product codes and technical terms. Over the last 90 days we received 58 quote requests and won 8 new corporate customers. The revenue from those customers came in far above our advertising cost.
Orhan D.Industrial Equipment - Google Ads Management
We were getting plenty of traffic on Google Shopping but our conversion rate stayed low. After the product feed, titles and campaign groups were reorganised, our purchase conversion rate rose from 1.3% to 2.4%. Over the same period ROAS went from 3.0 to 4.6. Our monthly Google revenue grew by roughly 58%. We never imagined that changes on the feed side, which look so small, could make this much difference.
Sibel I.Home Textiles - Google Ads Management
Most of the forms coming from Google for our corporate training services were from individuals looking for personal courses. After the keywords and ad copy were made more B2B, enquiry volume fell slightly but quality rose sharply. Over the last two months we received genuine quote requests from 71 companies. 12 of them converted into paid projects. It became a far more efficient process for our sales team too.
Utku Ç.Corporate Training - Google Ads Management
We started with Google Ads to reach new customers around our clinic. In the first month we got 132 phone calls and 49 new patient registrations. In the second month, after the campaigns were optimised, our cost per new patient fell by a further 24%. Running services such as emergency care, vaccination and check-ups in separate campaigns worked especially well. Google has now become a channel we use continuously.
Gülşah Ö.Veterinary Clinic - Google Ads Management
Google's share of our total sales was quite low. Once the product feed was cleaned up and Shopping campaigns were split by category, sales through Google grew quickly. Three months ago roughly 11% of our total online revenue came from Google; today that share is 26%. Our ROAS also rose from 3.2 to 4.4. In terms of channel diversity it has been a real success for us.
Eray D.Menswear - Google Ads Management
In a service with high project values like ours, taking hundreds of forms a month was never realistic. We wanted fewer but serious conversations. Over the last two months we received 23 consultation requests from Google and 7 of them turned into signed contracts. Given the average value of a single project, the ad investment was very profitable. Choosing the right search intent changed the results dramatically.
Zeliha B.Interior Design - Google Ads Management
With tens of thousands of products, managing the Google Ads account had become increasingly difficult. Best-selling and high-margin products were moved into separate campaigns while low-performing ones were capped. ROAS rose from roughly 2.4 to 4.0. Over the same period we were able to increase our ad budget by 65%. We have had one of our best spells in years on both order volume and profitability.
Okan K.Spare Parts - Google Ads Management
We wanted to be more visible on searches like "pilates near me". After the location-based campaign launched we received 74 membership enquiries in the first month. 27 of them came to a trial class and 18 became memberships. In the second month our cost per enquiry fell by a further 21%. It has been a very efficient channel for reaching people nearby who are genuinely looking.
Sema Y.Pilates & Fitness - Google Ads Management
Since we sell SaaS internationally, free trial sign-ups are our core metric. When we started, a trial cost roughly 27-29 dollars. Within two months the average came down to 16 dollars. Over the same period our monthly trial count went from 210 to over 390. Our trial-to-paid rate didn't drop either, so we are very pleased with the quality of the growth.
Efe T.SaaS - Google Ads Management
People looking for wedding planning usually decide quickly, so Google is very valuable for us. In the past, though, we kept burning budget on the same keywords. After campaigns were split by city, service and date intent, our quote requests rose 69%. Over the last two months we signed 17 event contracts from advertising. We can see the return on our ad budget very clearly.
Derya S.Event Planning - Google Ads Management
For the first time we are seeing consistent results above 5 ROAS on Google Shopping. Our average over the last 60 days is 5.1. Managing high-priced watches and low-priced accessories in separate campaigns lifted performance considerably. Our average order value rose 17%. Producing higher revenue on the same budget has been very valuable to us.
Aras A.Watches & Accessories - Google Ads Management
We used to get very few appointments from Google because most of the budget went to very generic beauty keywords. Once service-level campaigns were built the picture changed completely. Last month we received 118 appointment requests and 67 people actually visited us. Our cost per new customer fell from 295 TL to 165 TL. Google is now one of our strongest customer sources alongside Meta.
Gamze G.Beauty Centre - Google Ads Management
Because it's a high-value project, we needed to reach people with genuine investment capacity rather than collect a lot of forms. The keywords were narrowed accordingly and the landing page was rebuilt. Within 60 days we received 231 forms, 52 of which were assessed as warm leads. In the first stage we closed 8 sales from the advertising. The improvement in form quality was a real relief for our sales team.
Tolga B.Real Estate - Google Ads Management
This is the first time we have used Google Ads this systematically. Because we advertise on high purchase-intent keywords we get less traffic than on Meta, but the conversion rate is considerably higher. We closed the first 60-day period at 3.8 ROAS. Over the same period we made 186 direct course sales. We are now raising budget gradually on the programmes that perform well.
Miray Ç.Online Education - Google Ads Management
It turned out the biggest problem in our account was faulty conversion tracking. Because Google was counting some non-sale actions as conversions, the campaigns were optimising against the wrong data. Once the tracking was fixed we started seeing the real results. In roughly two months our cost per purchase fell 31% and ROAS went from 3.1 to 4.2. It showed us how much the technical side affects ad performance.
Erdem K.Medical Products - Google Ads Management
Our monthly revenue from Google had been stuck in the 170-200 thousand TL band for a long time. After the Shopping and Performance Max campaigns were restructured we reached 310 thousand TL in the second month and over 390 thousand TL in the third. Our ad budget rose by roughly 43% over the same period. So our revenue growth came in well above our budget growth. We are continuing to increase the budget we allocate to Google.
Nehir A.Home Decor - Google Ads Management
On the enterprise side not every lead is worth the same, so we didn't want campaigns judged on cost per form alone. Optimisation began taking the real sales data in our CRM into account. Our cost per quote request fell from 1,180 TL to around 720 TL. Over the last two months we held 57 qualified meetings and won 9 new corporate customers. Optimising against sales data in particular made the difference for us.
Çağrı A.Enterprise Software - Google Ads Management
Most of our hotel's bookings came through platforms like Booking and we were paying high commissions. We focused Google ads on taking bookings directly on our own website. Over the last three months our direct bookings rose 48% versus the previous period. The ad cost we pay per booking also stayed below the platform commissions. That makes the net contribution of the ad investment very easy to see.
Hande E.Boutique Hotel - Google Ads Management
Because we have so many products in our Shopping campaigns, the budget was spreading too thin. Once the strongest categories were prioritised and feed titles were cleaned up, results changed quickly. Our conversion rate rose from 1.7% to 2.5%. Last month we took over 980 orders through Google and ROAS came in at 4.3. The result from feed optimisation in particular exceeded our expectations.
Ozan K.Footwear - Google Ads Management
Our language course ads used to bring a lot of forms from people looking for free resources. The ad copy was changed to state pricing and programme details more clearly. Enquiry numbers dipped slightly but our enrolment rate rose sharply. Last month we took 43 new student enrolments from 112 Google enquiries. Our cost per student also fell by roughly 37% versus the previous period.
Mina K.Language School - Google Ads Management
Since a phone call means a direct sale for us, we use Google ads constantly. When we started with Metafy our cost per click was very high and we were even getting calls from areas we don't serve. After the regional optimisations our cost per call fell 36%. Last month we received 287 calls from advertising and created 124 service jobs. We are getting far more work out of the same budget.
Doğukan Ö.Technical Service - Google Ads Management
Because we used Google only for brand searches for a long time, its contribution to total sales was quite low. Once we opened up properly to generic product and category searches, we started making profitable sales to new customers too. Over the last three months Google's share of our total online revenue went from 14% to 31%. Average ROAS is running at 4.1. Reducing our dependence on Meta matters to us as well.
Ezgi Y.Accessories - Google Ads Management
Because click costs are high in consulting, we had switched Google ads off a couple of times in the past. With Metafy we focused on more specific, high purchase-intent searches. Over the last two months we received 79 meeting requests and started working with 16 new clients. Our ad cost per client stayed roughly 44% below our earlier attempts. We now keep the ads running permanently.
Batuhan K.Consulting - Google Ads Management
Comparing the last 90 days with the previous 90, our Google Ads revenue rose 91%. The best part is that our ad budget grew by only 49%. It has become far clearer which products actually make money on the Shopping and Performance Max side. Our overall ROAS rose from 3.0 to 4.1. Google is now one of the main channels in our growth plan.
Defne K.Home & Living - TikTok Ads Management
We had put budget into TikTok ads on our own a few times before, but we usually collected video views and no sales. Metafy started with new creatives built for TikTok and changed the campaign structure completely. We closed the first month at 2.9 ROAS and reached 3.5 in the second. Over the last 30 days we took more than 740 orders through TikTok. For reaching young and new customers in particular the channel performed far above our expectations.
Arda Y.Streetwear - TikTok Ads Management
We had been advertising on Meta for a long time but didn't know how to get into TikTok. For the first few weeks different UGC videos and hooks were tested. Our cost per purchase started around 320 TL and came down to the 185-200 TL band in the second month. In the same month we gained 560 new customers from TikTok. It mattered a lot to us that most of them met our brand for the first time on TikTok.
Eylül A.Cosmetics - TikTok Ads Management
We saw TikTok purely as an organic content platform. After putting serious budget into the advertising side we understood its potential far better. Within two months our monthly TikTok revenue went from 180 thousand TL to 430 thousand TL. Our average ROAS is running at 3.4. What surprised us most is that our cost of acquiring a new customer is roughly 18% lower than on Meta.
Kaan D.Jewellery - TikTok Ads Management
Our old TikTok ads looked far too much like ads and our CTR stayed around 0.7-0.8%. The new videos were made more natural and suited to the platform. Our average CTR went above 2% and approached 3% on some videos. Our cost per purchase fell by roughly 39%. Last month we averaged over 30 orders a day and TikTok has become a serious sales channel for us.
Beren Ş.Womenswear - TikTok Ads Management
We knew our products suited the TikTok audience, but we couldn't turn that into sales on the advertising side. Creatives showing different use cases were produced and tested quickly. In the first 45 days we took close to 1,400 orders through TikTok. Our average ROAS over the last 30 days was 3.7. Performance holding up as we grew the budget is another thing we're especially pleased about.
Emre P.Electronics Accessories - TikTok Ads Management
We assumed customers from TikTok would have small baskets, but the opposite turned out to be true. Once the right video angles were found, our cost per purchase came in roughly 20% below Meta. Over the first two months we took 870 orders in total. Our average basket size also came out higher than we expected. We have now tripled our TikTok budget from where we started.
İlayda K.Fragrance - TikTok Ads Management
In our sector creative fatigues so fast that it's impossible to keep getting results from the same ad for long. Because Metafy tests new videos regularly, we always have alternative creatives ready when performance starts to dip. Over the last two months our CPA fell by roughly 36%. Even though we nearly doubled our budget, we stayed above 3 ROAS. We're very pleased with the consistency.
Mert A.Sportswear - TikTok Ads Management
One of the UGC videos produced performed far better than all the other creatives combined. In 3 weeks it was shown to over 600 thousand people and brought more than 470 sales on its own. Our overall TikTok cost per sale also fell by roughly 32%. We used to post only a few organic videos; today it's one of the most important channels in our store's growth.
Ceren Y.Skincare - TikTok Ads Management
We used to sit at around 5-7 orders a day on TikTok ads. After the product presentation, video hooks and campaign structure were changed, we moved up to an average of 22-28 orders a day. On our best day we saw 41 orders. ROAS came in at 3.3 over the last 30 days. We think we have finally made the most of how well our products suit a young audience, with the right ad system.
Kerem Ç.Phone Accessories - TikTok Ads Management
Our biggest problem on TikTok was persistently high CPM and a low click rate. After the new creatives went live, CTR rose from under 1% to 2.4%. Our cost per sale came down from around 250 TL to 155 TL. In two months we gained 730 new customers through TikTok. We were especially pleased with the results on the new-customer side.
Dila K.Jewellery & Accessories - TikTok Ads Management
We started the first month on a small budget purely as a test. After several creative and targeting experiments the winning structure became clear. We closed the first month at 2.7 ROAS, and in the second we reached 3.4 ROAS despite raising the budget by roughly 65%. Last month over 420 orders came from TikTok. So a channel we initially treated as an experiment now gets a serious budget.
Berk Ö.Fitness Products - TikTok Ads Management
We were quite unsure whether TikTok would actually produce purchases. Seeing the first month's results changed our minds completely. 236 of our 790 total orders came from TikTok ads, and most of those customers bought from our brand for the first time. Our cost per new customer came in roughly 17% below Meta. TikTok is now one of the first channels we use for new product launches.
Zeynep K.Women's Accessories - TikTok Ads Management
We knew there was potential on TikTok because our products lend themselves to visual explanation. Rather than simply showing the product, Metafy produced short videos that set out the problem and the solution. CPA fell by roughly 41%. Last month we took 510 orders from TikTok and around 74% of them came from new customers. The channel contributed both to brand awareness and to sales.
Oğuz A.Home Products - TikTok Ads Management
This is the first time we have used TikTok ads professionally. In the first month we generated roughly 310 thousand TL in ad-driven sales. In the second month, as the well-performing creatives were scaled, that figure passed 525 thousand TL. ROAS also held at 3.6. Performance not falling away quickly, thanks to constantly refreshed creative, was very important to us.
Nazlı G.Cosmetics - TikTok Ads Management
Because our audience is very active on TikTok we started seeing results quickly. Several video formats were tested in the first two weeks and the budget was raised once the best format was clear. CTR went above 3% on some campaigns. Last month we achieved 3.9 ROAS and over 680 orders. TikTok has now become as important a channel for us as Meta.
Furkan A.Gaming Accessories - TikTok Ads Management
We used to just boost posts on TikTok, and only after starting this work did we understand how different that is from performance advertising. With the new campaign system our order count roughly doubled in the first month. By the second month we were averaging 18-22 orders a day. Our cost per sale also fell by around 35%. The videos looking natural worked especially well with our audience.
Melis E.Handbags - TikTok Ads Management
We believed TikTok was the right channel for reaching a young sneaker audience, but we couldn't scale the results. With Metafy we took over 1,600 orders in two months. Our best creative reached 4.5 ROAS. The overall account average held at around 3.6. We were particularly pleased that costs didn't spiral as the budget grew.
Baran T.Sneakers - TikTok Ads Management
In the first weeks our cost per purchase was above 400 TL and we were thinking of switching TikTok off. After several rounds of creative and campaign testing, CPA came down to the 230-250 TL band. In the second month our sales volume rose 79% versus the first. Over the last 30 days we achieved 3.2 ROAS. It showed us how important a patient testing process is.
İrem B.Supplements - TikTok Ads Management
TikTok has been a very strong channel for us on the new-customer side in particular. Over the last two months our new customers from TikTok rose by roughly 88%. Our total ad budget grew 52% over the same period, while our cost per purchase kept falling. A lot of people on Meta already know our brand; TikTok has opened up a very different audience for us.
Yiğit K.Menswear - TikTok Ads Management
We saw that short videos showing how our products are used changed ad performance dramatically. In the first month traffic to our website from TikTok rose 110%. In the second month, with conversion optimisations, sales started rising too. Over the last 30 days we achieved 3.1 ROAS. This process showed us TikTok can be a channel that brings real sales, not just views.
Selin T.Home Decor - TikTok Ads Management
We used to sit around 1.5-2 ROAS on TikTok ads, which is why we kept switching the budget on and off. Metafy refreshed the creatives completely and built the campaign around new customer acquisition. In the second month we went above 4 ROAS for the first time. Our average over the last 60 days is 3.7. We did not expect this kind of performance from TikTok on a higher-priced product like watches.
Can Ö.Watches - TikTok Ads Management
Our biggest success on TikTok ads came from UGC videos. Content that genuinely felt like a user trying the product performed far better than our classic product videos. In the first month we gained close to 860 new customers. Our cost of acquiring a new customer fell by roughly 30% versus the previous period. We now test new variations of the best videos on a regular basis.
Buse D.Hair Care - TikTok Ads Management
We had already seen in our own advertising how quickly performance shifts on TikTok. That's why Metafy kept producing new creative and kept the test pool alive. Over the last 60 days our average CPA fell 27%, while our ad spend rose 74%. Despite that, ROAS stayed above 3. Holding that stability while raising budget is very valuable to us.
Eren G.Sports Accessories - TikTok Ads Management
At first we weren't sure how well the TikTok audience matched our product range. We started with small-budget tests and tried several video angles aimed at catching parents' attention. From the third week onwards sales became steady. We closed the first month at 2.9 and the second at 3.4 ROAS. The results among new mothers in particular were stronger than we expected.
Elif T.Mother & Baby - TikTok Ads Management
Our toy products already got good organic views on TikTok, but we couldn't translate that into advertising. The organic formats that got the most engagement were reworked for ads. In the first 30 days we took over 1,050 orders. Overall ROAS was 3.8 and one of the best videos went above 5 ROAS. We no longer plan a product launch without TikTok ads.
Onur K.Toys - TikTok Ads Management
We were getting serious traffic to the site from TikTok, but users were leaving without buying. By bringing the ad message and the product page into line with each other and adding retargeting campaigns, our conversion rate rose from 1.5% to 2.4%. CPA also fell by roughly 29%. Last month we took 480 orders through TikTok. We saw a significant rise in second-visit sales in particular.
Sude D.Jewellery - TikTok Ads Management
We grew very quickly on TikTok over a three-month period. In the first month we generated roughly 140 thousand TL in ad-driven revenue; by the third we were over 340 thousand TL. Our ad budget rose by about 67% over the same period, while ROAS held at 3.3. Protecting efficiency while growing the channel was the most important success for us.
Alper K.Footwear - TikTok Ads Management
We had used UGC videos before, but we never paid this much attention to the first few seconds. With the new hook tests, view and click rates rose sharply. CPA came down from 275 TL to around 170 TL. Last month we took over 620 orders. This process showed us that explaining the product well can make more difference than targeting does.
Mina E.Cosmetics - TikTok Ads Management
For our new product launch we allocated budget to TikTok ads as a main channel for the first time. In the launch's first 10 days we took over 370 orders. The best video ran at 4.2 ROAS. Across the whole first month, TikTok revenue came in roughly 40% above our expectation. The channel has been very useful for testing new products quickly.
Tolga K.Outdoor Clothing - TikTok Ads Management
The new creatives showed us how important the first second of an ad is on a fast-moving platform like TikTok. CTR went above 3% on some videos. Our average cost per purchase fell 40% versus the previous period. Our daily orders also went from the 16-18 band to over 30. We now use variations of the same successful formats across different products.
Aslı Y.Phone Cases - TikTok Ads Management
TikTok has gone from a channel we opened as an experiment to one of our main sales channels. We started at 2.5 ROAS in the first month and reached 4.0 by the third. Our monthly TikTok revenue roughly tripled over that period. Most importantly, the majority of incoming customers had never engaged with our brand before. We are very pleased on the new-customer side.
Samet B.Jewellery - TikTok Ads Management
In the first 30 days we gained 540 new customers through TikTok. Roughly 80% of them had never visited our site before. In the second month, once retargeting campaigns came into play, ROAS rose to 3.5. We wanted to build a new customer acquisition channel alongside Meta, and that is exactly what we achieved.
Pelin D.Sports Products - TikTok Ads Management
Because we advertise in the US market, costs were a little high at the start. In the first weeks CPA ran at around 21-22 dollars. Once the right creatives were found it came down to the 13-15 dollar band. The last month finished at 3.6 ROAS. We found TikTok stronger than expected for acquiring new customers in the US in particular.
Batuhan Ç.Men's Grooming - TikTok Ads Management
Since we started on a small budget we didn't want it split across too many campaigns. Metafy first tested a few strong creatives and raised budget as results came in. We went from 7-9 orders a day to the 18-21 band. Over the first two months our total revenue rose by roughly 96%. Using a small budget in a controlled way mattered a lot to us.
Gizem A.Costume Jewellery - TikTok Ads Management
We had worked with two different agencies on TikTok before without ever building a profitable setup, so honestly our expectations weren't high. We saw 2.4 ROAS in the first month of testing, 3.4 in the second and 3.8 in the third. Our budget nearly doubled over the same period. We finally feel we have a sustainable system on TikTok.
Ali G.E-commerce - TikTok Ads Management
We accelerated our TikTok ads ahead of the peak season. Several of the videos made for the new season products performed very quickly. Within 18 days we took over 760 orders and our cost per sale stayed roughly 14% below our target. TikTok delivered results far faster than our other channels for reaching a young female audience in particular.
Nisa T.Dresses - TikTok Ads Management
With hobby products it isn't easy to explain the item to a customer in a few seconds. Testing video angles that showed different use cases and results made a serious difference. Once the winning creatives were found, our cost per conversion fell by roughly 34%. Over the last two months our order volume rose 62%. We saw the direct effect of a creative testing system on results.
Serkan Ş.Hobby Products - TikTok Ads Management
Our monthly revenue from TikTok was around 180-190 thousand TL when we started. After two months we were above 420 thousand TL. Since our budget rose by roughly 75% over the same period, efficiency improved as well. Average ROAS is running at 3.5. The rise in new customer acquisition also fed positively into the brand's overall sales.
Damla A.Accessories - TikTok Ads Management
In the past, CPA would climb very quickly the moment we raised budget on TikTok. This time scaling was done more gradually and the creative pool was continuously refreshed. Over two months our ad spend grew roughly 80% yet ROAS never dropped below 3.2. Our total order count rose 71%. Protecting performance while growing budget is what pleased us most.
Uğur K.Electronics - TikTok Ads Management
In the first month we focused mostly on understanding which ad angle worked for the product. Even so, we closed the month at 2.6 ROAS. In the second month, as the well-performing UGC content was scaled, ROAS rose to 3.7. Our order count also rose 68%. We continue to protect performance by adding new creatives every month.
Sema I.Skincare Products - TikTok Ads Management
One of the products we put into TikTok ads became our store's best seller within a few weeks. In the first month we sold 670 units of that product alone. The ad video's CTR went above 3% and ROAS reached 4.1. This campaign showed us very clearly how powerful TikTok is for testing products.
Cem Y.Toys & Hobby - TikTok Ads Management
Our traffic from TikTok was actually high, but the purchase rate was quite low compared with Meta. After the ad creatives and retargeting structure were refreshed, the conversion rate of TikTok visitors rose by roughly 58%. Last month we took 510 orders. Our overall cost per sale also came in 27% lower than the previous two months.
Miray Ö.Womenswear - TikTok Ads Management
We started investing in TikTok to grow our new customer numbers. Within two months the number of new customers we gained through TikTok rose 81%. What's more, a significant share of them went on to order again. Although our first-purchase ROAS is around 3.3, the channel's value to us is much higher once repeat purchases are included.
Umut K.Fragrance - TikTok Ads Management
Our first videos looked like a product catalogue and users scrolled straight past the ad. After moving to more natural usage videos, CTR rose from 1.0% to 2.5%. Average CPA fell by roughly 32%. In the second month our TikTok order count rose 61% versus the first. We saw that producing content in the platform's own language really does make a big difference.
Leyla E.Home Textiles - TikTok Ads Management
Since we sell into the US market, TikTok matters a great deal to us. Our cost per purchase, around 20 dollars in the first month, came down to the 15-17 dollar band with subsequent optimisations. Over the last 30 days we achieved 3.8 ROAS. Performance held even though we raised the budget by roughly 60%. We are very pleased with the results in the gaming audience.
Okan A.Gaming - TikTok Ads Management
Because we had used only Instagram ads for a long time, we were hesitant about moving to a new channel. Two months after the TikTok campaigns launched, our total monthly order volume rose by roughly 43%. 76% of the customers from TikTok were new. So rather than simply shifting existing sales to another channel, it genuinely created new sales volume.
Ezgi Ç.Jewellery - TikTok Ads Management
Over three months we grew our TikTok ad budget roughly 2.5x. Normally we would expect ROAS to fall sharply with an increase like that, but our average stayed between 3.1 and 3.4. Last month we took over 900 orders from TikTok. Regularly refreshing the creatives made an enormous difference during the scaling process.
Hakan D.Sportswear - TikTok Ads Management
One of the UGC videos produced became by far our best ad. Within a month it took over 1 million impressions and generated more than 630 purchases. Thanks to that video our overall account CPA also fell by roughly 25%. Afterwards we kept the performance going by testing different versions of the same concept. The approach on the creative side is genuinely strong.
Gökçe T.Beauty Products - TikTok Ads Management
When we started, our ad cost per sale was roughly 290 TL and it was very hard to make a profit at that level. A large number of video angles were tested throughout the first month. Our CPA average over the last 30 days came down to 170 TL. Over the same period our monthly TikTok revenue rose by roughly 88%. We now plan our pricing and promotional periods with TikTok in mind too.
Berkay S.Accessories - TikTok Ads Management
TikTok is now the ad channel that brings us the most new customers after Meta. Last quarter our TikTok revenue rose 124% versus the previous quarter. Because our budget increase was well below that, overall efficiency improved too. Most importantly, performance doesn't depend on a single viral video; several creatives bring in steady sales. That gives us much more confidence in the channel's sustainability.
Defne D.E-commerce - Website
Our old website was about five years old and looked particularly bad on mobile. Even though we were spending on ads, people would land on the site and leave without filling in a form. In the first month after the new site went live we received 53 project enquiries. In previous months that number averaged 17-20. Alongside the design, building a structure that guides the user properly towards the form made a serious difference for us.
Ahmet Y.Construction - Website
We felt we were losing the premium perception we had built on Instagram the moment people reached our website. The new design gave our brand exactly the image we wanted. Our mobile conversion rate rose from around 1.4% to 3.0%. Last month we received 87 appointment requests through the website. We also had a great deal of positive feedback from customers about the redesign.
Ceyda D.Beauty Centre - Website
Our service was good but our old site didn't explain it properly. There was far too much text and users left without understanding which service they needed. On the new site the services and CTAs were made far clearer. Our consultation form conversion rate rose by roughly 78%. We used to get 30-35 meeting requests a month; over the last two months we have averaged 64.
Mert K.Consulting - Website
We had serious problems with both design and site speed. On mobile in particular, product pages took over 5 seconds to load. After the new site, most pages started opening in under 2 seconds. Mobile bounce rate fell from roughly 51% to 34%. In parallel, product views and quote requests rose sharply. I'd say our brand moved up a level in terms of visual quality too.
Selin A.Furniture - Website
For our SaaS product we had been using a simple landing page we built ourselves. Traffic was coming in but users didn't fully understand what the product did. Metafy redesigned the page around benefits, use cases, social proof and demo CTAs. Our demo conversion rate rose from 2.3% to 5.4%. We started getting roughly twice as many demos on the same ad budget.
Kaan Ö.Software - Website
Our ad performance wasn't bad, but we were losing a significant share of the people who reached the site. The new site gave each treatment its own page, clearer booking areas and a properly mobile-friendly structure. With the same ad traffic our form count rose by roughly 45%. We saw a serious difference in mobile users' conversion rate in particular. We didn't expect a site rebuild to affect the advertising this directly.
İrem A.Aesthetics Clinic - Website
Looking established matters a great deal for trust in our sector, and our old site didn't convey that. After the new site went live we saw a quick rise in customer enquiries. Over the first two months we received 124 quote requests through the website. In the previous two-month period that number was 67. We look more professional and our services are now far easier for users to understand.
Burak E.Automotive - Website
Our sales page had high traffic, but most people left before even reaching the pricing section. Metafy changed the page flow completely and started presenting information in a better order. Our conversion rate rose from 2.0% to 4.6%. In the last campaign, on close to the same traffic level, we made roughly 71% more sales than in the previous one.
Elif K.Education - Website
For us the website works almost as a digital portfolio. On the old site the quality of our projects was lost in the photographs. The new site presents project details, services and the enquiry process far better. Over the last two months we received 31 serious project enquiries through the site and 9 of them turned into contracts. The premium feel of the design even comes through in client meetings.
Tolga Y.Interior Design - Website
The biggest problem with our e-commerce site was the mobile experience, since roughly 85% of our traffic comes from phones. After the product pages were redesigned our mobile add-to-cart rate rose 34%. Our overall conversion rate also went from 1.8% to 2.7%. We started taking more orders on the same ad budget. We're especially pleased that the product pages now feel far more trustworthy.
Buse K.Cosmetics - Website
Our site design wasn't bad, but our conversion rate had been stuck around 1.4-1.5% for a long time. Many small changes were made to the product page, cart, trust elements and mobile menu. Within about a month our conversion rate reached 2.4%. Although our traffic barely changed, our order count rose by roughly 53%. We saw very clearly here that site design isn't just about appearance.
Emre K.E-commerce - Website
We wanted patients to be able to see treatment details, doctor information and the booking process easily when they reached our site. The new site is very clean and reassuring in that respect. Our appointment form completion rate rose by roughly 56%. The number of people calling to ask the same questions also fell, because the information on the site is far clearer. It made our work easier both for patient experience and operations.
Nazlı A.Clinic - Website
We had a dedicated landing page built for a new project launch. The page's aim was not to collect as many forms as possible but to convince people genuinely interested in the project. Across the campaign our page conversion rate came in at 7.2%. We collected over 340 forms in total. The sales team's feedback was that the people coming through were far better informed than on previous projects.
Berk Ç.Real Estate - Website
The site looked good visually, but users had to go through too many steps to choose a product. The collections, filters and product page layout were simplified completely. Our conversion rate rose by roughly 39%. We also saw a 31% increase in mobile users' add-to-cart rate. At the same time customers started telling us the site is much easier to use.
Ece P.Womenswear - Website
As a B2B business our website had been a second priority for a long time. With the new site we began presenting our products and technical details far more clearly. In the first three months we received 41 genuine quote requests. On the old site we averaged 15-20 enquiries in three months. The site has become very valuable to us for building trust before first contact with corporate customers.
Can D.Industrial Products - Website
Our Instagram account was quite strong, but people didn't find the same quality when they moved from the profile to the website. The new site shows our portfolio and packages far more elegantly. Our quote form submission rate rose by roughly 70%. Over the last two months we received 93 event enquiries through the site. We finally feel we have carried the brand perception we built on Instagram over to the website.
Duygu T.Event Planning - Website
In finance, trust in the first impression matters enormously. Our old site looked somewhat amateur in both design and content. In the first month after the new site went live we received 67 meeting requests. Our previous three-month average was around 25-30 a month. The references, service process and booking system in particular became far more convincing.
Kerem E.Financial Advisory - Website
On our site it was unnecessarily hard to see the membership packages or book a trial class. Metafy simplified the user journey so that someone can apply within a few steps from the homepage. Our trial class enquiries roughly doubled. Last month we received 126 enquiries through the web. Fewer calls to reception also saved us a lot of time operationally.
Melis Ş.Fitness Studio - Website
Because our old site was very slow on mobile in particular, we were losing a significant share of the traffic coming from ads. With the new site, page load times improved substantially. Bounce rate fell from roughly 55% to 37%. Average session duration also rose 42%. Most importantly, that improvement fed through to orders and our conversion rate rose by roughly 36%.
Furkan G.Accessories - Website
We said from the outset that we wanted a site that doesn't just look good but genuinely produces enquiries. The copy, service explanations and CTA structure were built accordingly. Our enquiry rate rose from 3.1% to 5.9%. Last month we received 148 enquiries, our highest monthly website performance to date. We are very pleased with the result.
Aslı B.Education Consulting - Website
In furniture the customer needs to examine the details before buying. On the new site the product photography, dimensions, material information and quote sections were all improved considerably. Our monthly quote requests through the site rose 89%. Our average session duration also rose by roughly 35%. People spending longer examining the products fed positively into showroom visits too.
Oğuz K.Furniture - Website
For us the website is really the bridge to WhatsApp and to a booking. On the old site users couldn't work out where to click for which service. After the redesign our monthly web-driven appointment requests went from 37 to 82. Our mobile conversion rate also rose by roughly 64%. We can see that people arriving from Instagram ads in particular take far more action on the site.
Cansu D.Beauty Salon - Website
Because our product pages were so bare, there wasn't enough information to build trust. Shipping, returns, FAQs, reviews and product benefits were all placed far better. Our conversion rate rose from 1.7% to 2.8%. Our add-to-cart rate also rose 29%. Seeing order growth without raising the ad budget was a very clear win for us.
Batuhan K.E-commerce - Website
In law we wanted a site that felt trustworthy and professional rather than flashy. The resulting design delivered exactly that. Over the first two months we received 76 forms and 41 phone calls through the website. Compared with the old site, our total enquiries rose by roughly 62%. Mobile use becoming much easier made an important difference.
Zeynep T.Law - Website
We decided to redesign our website in order to increase direct bookings. The room pages, price display and booking buttons were all made far clearer. Within three months direct bookings through our website rose 41%. On mobile booking conversion we saw an increase of around 52%. Our dependence on platforms like Booking has fallen somewhat.
Alper A.Hotel - Website
Our jewellery brand had moved up a price segment, but the old website still gave the impression of a cheaper brand. With the new design the product photography and brand language became far more premium. Our average session duration rose 46%. Our average basket also rose by roughly 19%. We directly observed customers taking more interest in the more expensive products.
Leyla B.Jewellery - Website
Because our product is technical, we were listing far too many features on the landing page and overwhelming the user. Once the page was rebuilt around benefits, our demo conversion rate rose from 2.9% to 5.6%. Average time on page also rose by roughly 38%. We started getting almost twice as many demos on the same Google Ads budget.
Yiğit Ö.Technology - Website
On our old site users had to move through several different pages to book an appointment. On the new site you can book directly from any service page. In the first month we received 102 online appointment requests. In previous months that number was around 40-45. The rise in form completion among mobile users in particular was very noticeable.
Gizem E.Skincare Clinic - Website
As a construction firm we needed a website that would show our projects at their proper quality. The new site presents projects and imagery far better. Our mobile form conversion rose by roughly 60%. Over the last 60 days we received 89 project enquiries through the website. We also use the site far more comfortably in corporate presentations now.
Serhat Ç.Construction - Website
On the design side we specifically wanted a premium look. The new site is now much more consistent with our Instagram and our packaging quality. Our e-commerce conversion rate rose from 1.6% to 2.7% within three months. Average order value also rose 14%. It was wonderful to see design reflected this clearly in the sales metrics.
Pelin Y.Handbags - Website
Because our quote form was longer than it needed to be, a significant share of users abandoned it halfway. After the form and page flow were simplified, our abandonment rate fell by roughly 36%. Our monthly completed quote forms went from 74 to 119. The number of users calling for information also rose. The site now produces far more opportunities for the sales team.
Uğur A.Insurance - Website
We rebuilt the website completely to make our online consulting service look more professional. The packages, the way we work and client testimonials are presented far more clearly. Our monthly online consultation enquiries went from 45-50 to over 105. The booking page's conversion rate roughly doubled. It also contributed a great deal to our personal brand.
Miray G.Nutrition - Website
We were getting traffic from Google ads but losing users on the site. The new site is far better on mobile speed and on the quote request flow in particular. The conversion rate of traffic from Google Ads rose by roughly 49%. In the first month we received 71 vehicle enquiries through the web. We started producing more customer opportunities without any change in our ad costs.
Eren A.Automotive - Website
After the new site went live we received a great many positive messages from customers about how it looked. But what really mattered to us was the sales side. In the first month our conversion rate rose by roughly 27%. Mobile add-to-cart rate also rose 33%. Taking more orders on the same ad budget showed that the design work wasn't only cosmetic.
Sude K.Womenswear - Website
Because our services cover a wide scope, users struggled to understand what we offered on the old site. In the new structure, industries, courses and the quote process are separated far more clearly. Our web enquiries that convert into sales meetings rose by roughly 73%. Over the last two months we received 48 corporate quote requests and 11 of them turned into projects. The site has become a genuine part of our sales process.
Onur K.Corporate Training - Website
Our portfolio was very strong but the old site couldn't show it properly. In the new design, project imagery and project stories are brought much further forward. In the first two months we had 21 serious project conversations from the site and won 6 projects. Given our average project value, we recovered the investment in the website very quickly.
Hande I.Interior Design - Website
We realised the product pages on our e-commerce site were far too technical and complicated. A structure was built that explains the most important benefits more simply. Our add-to-cart rate rose 31%. Our conversion rate also went from 1.9% to 2.6%. Our ad performance improved noticeably on the same budget.
Barış K.Electronics - Website
Our cost per form kept rising on the advertising side and we assumed the problem was purely in the ads. Once the site was rebuilt we saw that a serious share of it came from the landing page. After the new site, our lead cost on the same campaigns fell by roughly 23%. Our form completion rate rose 39%. Thinking about advertising and the website together helped us a great deal.
Mina T.Aesthetics - Website
Since we serve corporate customers, it mattered that our site looked professional. The new site both explains the services better and makes requesting a quote easier. In the first three months we received 51 corporate quote requests. On the old site we averaged 24-26 enquiries in the same period. The feedback from international customers in particular has been very positive.
Umut Ş.Logistics - Website
Our website's conversion rate had been below 2% for a long time. In the new design the references, product and service details and CTAs were all reorganised. We reached a 3.2% conversion rate in the first month and 3.6% in the second. Our monthly form and WhatsApp enquiries rose by roughly 71%. We were very pleased that the focus went to the sales flow alongside the design.
Damla Ç.Decoration - Website
On our SaaS landing page we were explaining far too many technical features. Metafy simplified the message and brought the outcome the product delivers for the user to the front. Our free trial conversion rate rose by roughly 65%. On the same traffic our monthly trials went from 240 to over 390. Our sales team also has to explain less before a demo.
Cem E.Software - Website
Our old sales page was very long and disorganised. People left without understanding which package to buy. The new page is shorter but has a far more persuasive flow. Our sales conversion rate rose by roughly 51%. In the last campaign we made over 1.5x the sales on traffic close to the previous campaign's.
Esra D.Education - Website
To win the trust of users coming from abroad, our website had to be very professional. The English landing page was completely redesigned and the treatment process made far clearer. Our enquiry conversion rate rose from 2.5% to 4.2%. The number of prospective patients from advertising rose while our cost per form fell. We are especially pleased with the mobile experience.
Okan Y.Health Tourism - Website
We saw a change in our ad performance in the very first month after the new site went live. Purchase conversion rate rose by roughly 30% and our ad CPA fell 18%. The average time users spend on the site also rose. Because we were getting more sales on the same traffic, we could see the effect of the site investment directly.
Gökçe A.Home Decor - Website
In financial advisory, people need to feel trust in the first few seconds on the site. Our old site didn't deliver that well enough. After the new site went live our meeting booking rate rose by roughly 68%. Last month we received 74 appointment requests. The presentation of references and of how we work in particular became far more professional.
Efe K.Finance - Website
Although mobile users make up most of our traffic, the old site wasn't usable on a phone. After the redesign our mobile enquiry rate nearly doubled. Last month we received 143 trial class requests through the website. People progressing through a form rather than calling for information also made our team's work easier.
Nehir K.Sports Centre - Website
Because we sell technical products the site needed a lot of information, but that was wearing users out. The content hierarchy was reorganised and technical documents made easier to reach. Our quote form submission rate rose 59%. In the first two months we received 63 corporate enquiries. Both engineers and procurement teams now use the site far more comfortably.
Doğukan T.Medical - Website
Since our brand sells handmade, premium products, it was very important that the site design reflected that. After the redesign our average basket rose by roughly 17%. Our conversion rate also went from 1.7% to 2.5%. Customers particularly comment on how high-quality the product photography and page design look.
Beste B.Jewellery Design - Website
For us the website had one purpose: to produce meeting requests. Unnecessary pages were removed and a clearer structure was built to carry the user towards booking. Our monthly meeting requests went from 28-30 to the 66-70 band. Form completion on mobile in particular rose sharply. The first stage of our sales process is far more efficient now.
Aras G.Consulting - Website
With the new site our conversion rate rose from 1.4% to 2.5%. Although our traffic stayed similar, our order count rose sharply. Our mobile add-to-cart rate rose 38% while checkout abandonment fell. The design looks far more modern, but the real value for us was the results showing up in sales.
Defne K.E-commerce - Creative Production
We had been using the same style of product imagery for a long time and our ad performance was slowly declining. In the first package Metafy produced several videos with different hooks and ad angles. After the new creatives went live our average CTR rose from 1.0% to 2.6%. Our cost per purchase also fell by roughly 33%. Being able to present the same product in so many different ways was particularly useful for us.
Mehmet A.E-commerce - Creative Production
We used to judge creative mostly on whether the product looked good. Metafy's approach was entirely focused on ad performance. One of the UGC videos produced brought roughly 2.5 times the sales of our other videos. CPA came down from 285 TL to 175 TL. We then kept the performance going by producing several variations of that video with different hooks and openings.
Ceren D.Cosmetics - Creative Production
Our furniture ads used to consist mostly of catalogue images and price posts. The new videos explain the product's use, its details and the experience the customer will have far better. Our average video watch time rose 47%. Our quote requests from advertising also rose by roughly 38%. Raising the visual quality while keeping the ads sales-focused was very well handled.
Burak K.Furniture - Creative Production
The first creative package included 6 different ad angles for the same product. Honestly, we didn't expect the results to differ so much. Two concepts ran above 4 ROAS while some of the others stayed below 2. That showed us very clearly which message resonates with our customers. We have been running the winning creatives profitably for weeks now.
Elif Y.Jewellery - Creative Production
Our CTR had been stuck around 1% for a long time and cost per purchase kept rising. With the new videos, far more attention went into the first few seconds. Our average CTR rose to 2.2%. Our cost per purchase came down from 370 TL to roughly 235 TL. Creative that genuinely sells rather than merely looking good was the biggest difference for us.
Mert Ş.Menswear - Creative Production
We kept using the same stock footage and similar designs in our service ads. Metafy produced more natural videos, closer to a real user experience. The change in the first 3 seconds in particular lifted watch rates considerably. Our cost per appointment fell by roughly 26%. We started getting more quality enquiries on the same ad budget.
Selin A.Aesthetics Centre - Creative Production
Because our product is technical, we tried to explain every feature in the ad and made the video unnecessarily long. Focusing on a single main benefit in the new creatives worked far better. CTR rose by roughly 64%. Our website conversion rate on ad traffic also rose 35%. Videos that can explain what the product does in a few seconds changed performance dramatically.
Kaan P.Electronics - Creative Production
One of the creatives made for the new season became by far our best ad in a very short time. Within about a month it produced over 1,000 orders on its own. The video ran at roughly 40% lower CPA than the other creatives. We then kept the performance going by adapting the same format to different products. We saw the effect of creative production on advertising very clearly.
Buse K.Womenswear - Creative Production
We were losing a huge share of viewers in the first few seconds of our video ads. On the old videos our hook rate was around 17-19%. On the new creatives that rose above 34%. Our cost per lead also fell by roughly 31%. Content being structured to hold the viewer, not just produced attractively, worked very well for us.
Tolga K.Education - Creative Production
When explaining our product's benefit we kept talking about product features. The new creatives opened by focusing on the problem the user experiences, and the product was shown afterwards as the solution. CPA fell by roughly 39% within the first month. CTR also rose from 1.2% to 2.5%. This change in ad language affected our sales results more than we expected.
İrem Ö.Hair Care - Creative Production
We had started experiencing serious creative fatigue on our Meta ads. Because we had used the same creatives for months, costs were rising every week. After the new creative package went live, ROAS rose from 2.4 to 3.7. Our cost per sale also fell by roughly 28%. We saw very clearly how much regular new content affects the account's overall performance.
Kerem D.Sports Products - Creative Production
We really liked how the first creatives presented the same product according to different customer motivations. Of 10 creatives in total, 4 delivered below our target CPA. Previously perhaps one in 10 ads worked well. That gave us far more alternatives for scaling the advertising. Producing creative with a testing mindset is particularly strong.
Ece A.Handbags - Creative Production
Our ads looked very corporate and static. The new videos showed how the product is used on the vehicle far more quickly and clearly. CTR rose from 0.9% to over 2.0%. Cost per sale also fell by roughly 29%. Last month our ad-driven order count rose 44% versus the previous month. We were surprised that small creative changes affected results this much.
Emre G.Automotive Accessories - Creative Production
We didn't think UGC content would suit our brand because we wanted a more premium look. The videos produced were both natural and good enough not to undermine the brand's quality. In the first month our ad-driven sales rose 54%. Our best creative ran at 4.3 ROAS. Keeping professional quality while still looking natural mattered a great deal to us.
Nazlı K.Skincare - Creative Production
We were using long videos to explain the product's benefit. In the new creatives the product was shown in use within the first few seconds and the result was given straight away. Our average watch time rose 59%. CTR rose by roughly 71%. Our cost per purchase also fell noticeably. We now plan the creative strategy for new products with this approach from the outset.
Furkan Ç.Home Products - Creative Production
Our ads looked good but weren't driving enough action. In the videos Metafy produced, the problem, the outcome and the booking CTA were all made far clearer. Our cost per form came down from around 410 TL to roughly 275 TL. Over the same period our appointment conversion rate also rose. We learned that it isn't enough for an ad to grab attention — it has to carry the right message.
Duygu T.Beauty Centre - Creative Production
We had both static and video creatives produced and tested them in the same campaign. The videos performed far better on the new-customer side in particular. Our best video went above 5 ROAS, while the creative group's overall CPA stayed roughly 37% below our previous material. We now run the creative side of our new-season advertising far more deliberately.
Batuhan E.Footwear - Creative Production
Because we tried to pack too much information into our video ads, people left before finishing them. The new content was built around a single problem and a single promise. Our cost per lead fell by roughly 35%. Our form conversion rate also rose. The ad copy and the video carrying the same message improved performance considerably.
Aslı K.Education Consulting - Creative Production
Because the videos made for TikTok look like the platform's own content, users don't immediately feel they are being advertised to. Our best creative took over 2 million impressions and produced close to 800 sales. Its CPA came in roughly 32% below our other videos. We were very pleased with the result on finding the right content language for a gaming audience.
Berkay A.Gaming Products - Creative Production
For our jewellery brand we didn't want aggressive advertising that would undermine the premium look. The videos produced protected the brand's visual language while still being sales-focused. Our ROAS rose from 2.7 to 4.1 after the new creatives. Our average basket didn't fall either. Getting performance while protecting the premium brand perception was the most important point for us.
Gökçe Y.Jewellery - Creative Production
Our product videos used to look lovely but never told the viewer why they should buy this coffee. The new creatives cover the taste, the preparation and the moment of use far better. CTR rose by roughly 70%. Our website sales from ad traffic also rose 36%. We found that lifestyle content in particular suits our brand very well.
Onur A.Coffee - Creative Production
Because it isn't easy to show results in product advertising, we had struggled on the creative side for a long time. Content was produced that conveys the product experience and benefit while staying within the platform policies. On our best ad, CPA fell by roughly 41%. Overall CTR rose from 1.3% to 2.6%. We got better results than expected on both performance and brand appearance.
Pelin B.Cosmetics - Creative Production
The ad videos made for our studio used to consist mostly of gym footage. The new content focused directly on the problem the customer experiences and on the trial class. CTR rose from 1.2% to 2.9%. Our cost per trial membership fell by roughly 33%. We started getting far more bookings on the same budget.
Uğur K.Fitness - Creative Production
Our old ads looked almost like an e-commerce catalogue. Showing the products being used in a real home made the new videos feel far more natural. Our video watch rate rose by roughly 48%. The number of products users viewed per session also rose. In the end our cost per sale came out roughly 24% lower.
Gizem E.Home Decor - Creative Production
In the first creative set we particularly liked that different openings were made for the same video. Of three different hooks, the best-performing version delivered roughly 30% lower CPA than the next. We then steered the budget to that video. Honestly we didn't expect a few seconds at the start of a single video to make this much difference.
Serhat Ş.Men's Grooming - Creative Production
The videos made for our new season campaign started delivering the moment they went live. Over a 14-day period we took more than 650 orders from advertising. The best two creatives produced more than half of the total sales. CPA came in roughly 28% below the creatives we used last season. We were especially pleased with the speed of production and the variations.
Mina K.Womenswear - Creative Production
Because our CTR was persistently below 1%, we assumed there was a targeting problem in the ad account. After the new creatives went live, CTR rose to 2.2% on the same audiences. Cost per purchase also fell by roughly 26%. That's how we learned the problem was largely coming from the ad material itself.
Yiğit B.Electronics Accessories - Creative Production
We used to run a creative that worked well for months, and by the time performance dropped we were already late in preparing something new. Now we build a fresh creative pool regularly. That means when a video starts to fatigue we can bring in an alternative immediately. Over the last two months our CPA has been roughly 23% more stable and our sales volume has grown.
Sude Ö.Jewellery - Creative Production
In furniture, showing the details properly has a serious effect on the purchase decision. The new videos show the fabric, the mechanism and usage details far more clearly. The conversion rate of visitors from advertising rose 27%. Our quote requests also rose noticeably. We saw the effect of creative quality even more strongly on higher-priced products.
Alper K.Furniture - Creative Production
Producing creative is genuinely hard for a product like fragrance where you can't convey the scent through a screen. Metafy made videos that describe the product through the moment of use and the feeling rather than the scent notes. Our best creative reached 4.6 ROAS in the first month. Our overall CPA also fell by roughly 31%. The result suited our brand's style very well.
Leyla Y.Fragrance - Creative Production
The 25% watch-through rate on our education video ads was quite low. After the new hook and edit structure, that rate rose by roughly 39%. Our cost per lead came down from around 120 TL to 80 TL. Our webinar registrations also rose sharply on the same budget. They did a genuinely good job of translating educational content into an ad format.
Oğuz P.Online Education - Creative Production
Instead of simply showing our product in a studio shot, content was made that presents it inside a real usage scenario. The video that focused on an everyday problem parents face worked especially well. Our cost per sale fell by roughly 25%. That video took 63% more clicks than our other creatives. I think they captured the audience's language correctly.
Damla D.Mother & Baby - Creative Production
Producing 7 different ad angles for the same product felt excessive at first, but once we saw the results we understood the logic. Three concepts ran below our target CPA. That let us grow the budget without depending on a single winning ad. Last month our ad-driven sales rose by roughly 49%. Testing variety made a serious difference for us.
Caner T.Outdoor Gear - Creative Production
There was a difference in the results even in the first week the new creatives went live. ROAS rose from around 2.1 to 3.5. CTR rose by roughly 62% and cost per purchase fell. Afterwards, different versions of the video that worked were produced and the performance was maintained. We really liked that creative production is an optimisation process, not just design.
Zeynep A.Cosmetics - Creative Production
Our B2B software ads used to look like a corporate presentation video. Users left before understanding the product. In the new content we show the problem directly and explain the solution within a few seconds. Our cost per demo fell by roughly 30%. Our video completion rate also rose noticeably. We saw how critical creative is even on the B2B side.
Hakan Ç.Software - Creative Production
One of the videos produced brought sales at a lower cost than all our other ads combined. In the first two weeks it generated over 300 orders. Although the video's format looked very simple, it caught the audience's interest exactly. We then adapted the same structure to different products and got good results there too.
Miray K.Accessories - Creative Production
The biggest difference with the new creatives was in the hook rate. The share of users watching the first 3 seconds rose from around 20% to over 38%. CTR also rose by roughly 67%. As a result our cost per sale fell 29%. In a highly competitive sector like sportswear we think a creative advantage feeds straight through to results.
Eren Y.Sportswear - Creative Production
We moved from classic campaign graphics to more natural video content. Because users watch the ad like ordinary social media content, our message rate rose sharply. Our cost per message came down from 72 TL to 44 TL. We also saw an increase in messages converting into appointments. We're pleased that the content suits our salon's style.
Esra G.Beauty Salon - Creative Production
Protecting the premium perception matters a great deal for watch products. The new videos showing product details in close-up both looked very elegant and worked strongly on the sales side. Our ROAS rose from 2.9 to 4.3. Our average order value didn't fall either. Not compromising the brand's image for the sake of performance was important to us.
Samet A.Watches - Creative Production
After the new videos went live our CPM barely changed, but people started clicking the ads far more. CTR roughly doubled. That fed straight through to our cost per purchase, which fell by around 30%. Last month our order count rose 46% versus the previous month. This showed us how much creative can change ad costs.
Cansu D.Childrenswear - Creative Production
Creatives were made that speak far more directly to our audience's problem. Our old ads listed the product's features; the new videos explain why people would use it. Our cost per sale fell by roughly 36%. Our best creative ran above 4 ROAS. We think the ad message now matches the audience far better.
Barış E.Health & Wellness Products - Creative Production
Because we sell handmade jewellery we didn't want an overly aggressive tone in the ads. The creatives produced were both beautiful and sales-focused. CTR went above 2.7% on some videos. Our cost per conversion fell by roughly 24%. Getting performance without damaging our brand identity was the best part for us.
Defne Ö.Jewellery Design - Creative Production
One of the videos made for TikTok produced over 250 sales in its first week. Because the video looked like ordinary gaming content on the platform, the watch rate was very high. CTR went above 3%. CPA came in roughly 35% below our other ads. They genuinely captured the content language of our audience.
Efe G.Gaming - Creative Production
Several videos were made presenting the same product through different customer problems. One of them performed far better than the rest. In the best ad group CPA fell by roughly 44%. We then scaled by producing different versions of the winning angle. Finding the right message through testing was a very efficient approach for us.
Nehir K.Skincare Products - Creative Production
Our old ads looked far too much like catalogue videos. When we moved to faster, younger videos suited to TikTok's language, the results changed immediately. CTR rose from 1.2% to 3%. Our cost per sale fell by roughly 38%. Showing the product in the first second in particular lifted performance considerably.
Arda Ş.Phone Accessories - Creative Production
Performance in our ad account had dropped sharply within a few weeks because of creative fatigue. In the first week after the new video set went live, our daily order count rose by roughly 50%. CPA fell 27%. Because variations of the best videos were also produced quickly, we were able to hold that performance for several more weeks.
Beren K.Womenswear - Creative Production
Most of the places we previously bought creative from delivered lovely videos, but no thought went into how they would perform as ads. On Metafy's side every video is built around a specific hook, ad angle and CTA. After the first package our average CPA fell 28%. Our number of winning creatives also rose noticeably. A performance-focused approach was exactly what we were looking for.
Okan D.E-commerce - Creative Production
With the new UGC content our average watch time rose by more than 50%. Users stay in the video far longer, especially after the first few seconds. Our cost per purchase came down from around 310 TL to 195 TL. Over the same period our daily order count also rose sharply. Content looking natural works very well in cosmetics.
İlayda K.Cosmetics - Creative Production
We expected a couple of videos in the first creative package to work, but three different videos performed profitably over a long period. The best creative went above 5 ROAS. That let us grow the budget more comfortably without relying on a single ad. Over the last two months our ad-driven revenue rose by roughly 58%. Creative variety made scaling far easier.
Harun Y.Home & Living - Creative Production
Before we moved to regular creative production, our ad account kept repeating the same cycle: a video would do well, its performance would drop a few weeks later and we'd be back to square one. Now there is always new content ready to test. Over the last two months our average CPA fell 26% and our ad-driven revenue rose 65%. I think the creative side has a huge share in making the ad account more sustainable.
Melis A.E-commerce
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